Featured Image is By: Mikkel Adsbol-House
Does it matter what your agent looks like? This question was asked on realtor.com
Does it matter what your agent looks like?
“Madison Avenue has been trying to convince Americans that “sex sells” for decades. We see it in everything from beer commercials to cars sales to clothing to you name it. Heck, watch the Tv news, and every ‘expert’ is either drop dead gorgeous or a stud. With that in mind, will my property get more showings and sell faster if my agent is ‘hot?’ I believe American culture has been brainwashed into thinking that good looks equals talent, knowledge, etc. Let me hear from you, America!”
Photo By: Nicole Bengiveno NY Times
My answer to your question is no. The agent is not an accoutrement that will stay with the property. The agent isn’t the one being purchased, your home is! What is important is, is your property sexy, well taken care of, and does it have all the bells and whistles? Have you maintained it? Is it in a great location? Do you have wonderful appliances, updated kitchen and baths, and are your materials (floors, counter tops, etc…) top grade? Does your home smell good or does it smell like a gym bag united with an ASPCA shelter? Your home should make your agent look amazing. Not only is your home a place to rest your head…, but it is a commodity when it hits the market.
If your stockbroker is less than physically pleasing to look at, but could spout off what you needed to do to make a million, would you ignore him and go for the stud or the sexy woman that takes 3 hours to get ready in the morning? And they can spout off what the Kardashians are doing, but not know a thing about your investment. I know I would be more interested in the person that has the knowledge, has been around the block a few times, and maybe, has the dents and dings to show for it.
If you have a shiny new agent that looks like they were just unwrapped, then they have not had to deal with anything that gives them a backbone to function in this industry.
As you said, sex sells, pretty sells, hot sells, drop dead gorgeous sells. Does any of that apply to your home? I think that any buyer that wants to buy a home and is truly ready, the agent could look like Jabba the Hutt, and manage to wow and entice a buyer to focus on the house and not what lies under the tight dress or well fitted suit.
Focus on your property and how that looks to people, and what it looks like when the photos are uploaded to the mls, Realtor.com, and its own personal website. Don’t focus on the looks of the person that should have the knowledge and know-how to sell it for you.
After all, pretty, handsome and gorgeous does not always affirm intelligence and know-how. Plus, do you want your potential buyers to feel intimidated by your agent? Or, do you want to have a great experience with an agent that may or may not have won the genetic lottery?